Why your business needs to market to mobile devices

Are you targeting your marketing to mobile devices? If you’re not, your competition is.

Why your business needs to market to mobile devices:

  • There are 5 billion mobile users worldwide.
  • 91% of cell phone users keep their phones with them all day long.
  • 97% of text messages are read within minutes of being received.
  • More and more people are searching for you with their mobile phone.

Why your business needs to market through social media

  • More than 120 million users log on to Facebook at least once a day!
  • Visiting social sites is now the 4th most popular online activity, ahead of personal email.
  • While 14% people trust ads, 76% people trust consumer recommendations

Your small business CAN COMPETE with the majors (no matter whether you’re a small business or a Fortune 500 company, you get only ONE page on Facebook and ONE Google Places page)
You can reach the same LOCAL demographic in a much more authentic and meaningful way
Spend ONLY A FRACTION of what you paid previously on traditional ads (newspaper, Yellow Pages, etc.)

Whether you don’t have a Facebook or Twitter page for your business yet, or whether you have one but haven’t used it much, I can help!

Use Places Pages to increase your Google (Bing, Yahoo) Ranking!

Your clients are searching for you…and increasingly, they’re doing it with mobile phones. If you can’t be found on a Google search, or your business is not on the first page of Google search results, as far as your clients are concerned, you aren’t there.

How to make sure you’re found: claim your Google Places Page!

What is a Google Places page?

Google has made “places” pages for businesses around the country, and chances are they have made one for your business, whether you realize it for not. (Yahoo, Bing, and Facebook also have Places pages.)

If you want people to be able to find your business on a Google search—especially a mobile phone search—it is to your advantage to “claim” and optimize your place page.

Optimizing a place page includes making sure that there are reviews for your business posted and placing your business information in online directories, such as Citysearch. I can help with this!

What is SMS Text Messaging and how can it dramatically increase your business?

If it’s a slow day at your store/restaurant/garage, you can send your customers a text message and invite them to come in with an incentive (discount, special, etc.).

How this works: have your customers sign up for your text messaging service. (They can do this by texting a keyword to a short code.) Offering an incentive (such as a coupon) for joining the list can get even more customers to sign up.

Studies show that 91% of cell phone users keep their cell phones with them all day long, and that a text message will be read by 97% of cell phone users (usually within 5 minutes of receiving it).

Example: Joe’s bar and grill is empty at 4 pm. Joe sends out a text message saying that anyone who comes in before 6 pm can get two drinks for the price of one by showing the bartender the message on their cell phone. All Joe has to do then is sit back and watch them come in!

For a demo:

Text DEMO to 41242 or watch this video:

How can a QR code help your business?

How can a QR code help your business?

A QR (quick response) code is a two-dimensional code which can be read by a smartphone (a QR code reader is a free app on most phones).

Have you ever had a customer who wanted the phone number, address, etc. of your business but didn’t have a pencil or paper with them? Chances are, however, they DO have a cell phone! If you display a QR code at your business with that information, all the customer has to do is scan the QR code with the cell phone and that information will be transmitted and stored right on the phone!

QR codes can store a variety of information, such as:

  • Website addresses
  • Menus
  • Assembly instructions
  • Videos
  • MP3s
  • Driving directions

An example of a QR Code:

QR Code - Links to Facebook page
QR Code – Links to Facebook page


Why Your Business Needs a Mobile Web Page

More and more, people search for businesses through their mobile phones. A mobile phone will either display only a corner of a regular web page, or the text will be so small as to be inaccessible.

If your business has a mobile web page, mobile users will be able to see a page that fits right on their cell phone. And you won’t need to scrap your current web page that’s viewed by desktop or laptop users. A simple line of code will detect whether your page is being viewed on a mobile phone, and if it is, automatically redirect the user to a mobile web page.

Here’s an example of how a mobile web page can look on a cell phone:

Sample Mobile Optimized Website
Sample Mobile Optimized Website